Bow Tie Co. Advertising

Overview

Bow Tie Co. was a study in a company’s startup. To understand what a company is, its products, and the targeted audiences, among other things. I picked Bow Ties to form a company because I believe that the bow tie co. is an unique company that will make a difference in the customers’ characters. The Bow Tie Co.’s style are elegant, vintage, mysterious, and unique. Therefore, the boxes are in the shape of a bow tie. That way, it would be easy to stack one box on another for an unique look. Finally, I wanted to challenge the stereotype that only men wears bow ties by creating posters. The last two posters show a girl wearing bow ties on her hair and neck and a couple having fun with tying a bow tie.

Skills

• Photoshop
• Illustrator